Sonos Play:1 concept styling exercise

  • Product design
  • Sonos Play one concept design
  • Sonos Play One concept design sketches
CAD, CGI, Concept generation, Industrial design

This project was a styling exercise to showcase our 3D product rendering software capabilities.


Sonos is a premium brand, but their styling is usually quite safe and simplistic. We wanted to create a new visual identity for the Sonos range of products, starting with the entry product; the Play:1.


The concept gives a more sculptural form but also incorporates touchscreen functionality, similar to the Amazon Echo Show.


Flying colours

Sonos products are typically available in muted colours – black, white and grey primarily. The choice of colours in this concept design add excitement to the product’s aesthetic. The product becomes a focal point rather than blending into the background, and is more in keeping with competitor products, such as Bang and Olufsen.


Duck egg blue is a fashionable colour for kitchen products (seen in Smeg and Kitchenaid appliances) and the kitchen is a popular location for the Sonos Play:1.


Similarly, the bright red makes a statement and is a popular choice in modern style kitchens, as well as other rooms in the home.


All designs feature a single colour keeping the style contemporary and machined from one piece of material.


Computer generated images were created using the latest KeyShot 3D rendering software.


Skills used