Sonos Play:1 concept styling exercise

This project was a styling exercise to showcase our 3D product rendering software capabilities.

Sonos is a premium brand, but their styling is usually quite safe and simplistic. We wanted to create a new visual identity for the Sonos range of products, starting with the entry product; the Play:1.

The concept gives a more sculptural form but also incorporates touchscreen functionality, similar to the Amazon Echo Show.

Flying colours

Sonos products are typically available in muted colours – black, white and grey primarily. The choice of colours in this concept design add excitement to the product’s aesthetic. The product becomes a focal point rather than blending into the background, and is more in keeping with competitor products, such as Bang and Olufsen.

Duck egg blue is a fashionable colour for kitchen products (seen in Smeg and Kitchenaid appliances) and the kitchen is a popular location for the Sonos Play:1.

Similarly, the bright red makes a statement and is a popular choice in modern style kitchens, as well as other rooms in the home.

All designs feature a single colour keeping the style contemporary and machined from one piece of material.

Computer generated images were created using the latest KeyShot 3D rendering software.

Skills used