This project was a styling exercise to showcase our 3D product rendering software capabilities.
Sonos is a premium brand, but their styling is usually quite safe and simplistic. We wanted to create a new visual identity for the Sonos range of products, starting with the entry product; the Play:1.
The concept gives a more sculptural form but also incorporates touchscreen functionality, similar to the Amazon Echo Show.
Sonos products are typically available in muted colours – black, white and grey primarily. The choice of colours in this concept design add excitement to the product’s aesthetic. The product becomes a focal point rather than blending into the background, and is more in keeping with competitor products, such as Bang and Olufsen.
Duck egg blue is a fashionable colour for kitchen products (seen in Smeg and Kitchenaid appliances) and the kitchen is a popular location for the Sonos Play:1.
Similarly, the bright red makes a statement and is a popular choice in modern style kitchens, as well as other rooms in the home.
All designs feature a single colour keeping the style contemporary and machined from one piece of material.
Computer generated images were created using the latest KeyShot 3D rendering software.
Talk to our product design team