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Product roadmap

13 Aug What is a product roadmap (and do you need one)?

Posted at 08:19h in Business, Marketing by Lucy 0 Comments
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If you're developing a product, you've probably heard the term 'product roadmap' floating around. But what does it mean, and do you need one? What is a product roadmap? Simply put, a product roadmap is a vision of your company's evolving products. It is a strategic document that...

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What to do if your product is dying

25 May 8 signs your product is dying (and what to do about it)

Posted at 10:38h in Design, Marketing by Lucy 0 Comments
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  Every product that launches into the market goes through four stages of the product lifecycle: introduction, growth, maturity and decline. When the product reaches the decline stage, profitability will start to fall until it is no longer commercially viable to continue production, and it will...

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