PRODUCT MARKETING

A strategic approach to bring your idea to market

Looking for a partner to help secure your return on investment?

 

Cornelius Creative is a product marketing company that brings your ideas to life through a strategic approach to marketing. Our focus is on your target customer; by fully understanding their interests, motivations and purchase intentions, we can create a sensational marketing plan to drive your product sales forward.

 

Is your product portfolio in need of an update? Are you unsure how to grow revenue from products? Do you struggle to dedicate time or resource on product marketing? Working across product design, management and marketing, our expert team will partner with you to create a marketing plan that works for your business.

Simon Cornelius
Ready to get to work? Let’s talk.

Our product marketing strategy

 

Our comprehensive product marketing strategy will grow your product offering into a successful portfolio, ultimately driven by your organisational goals. We have a four stage marketing process to create a portfolio of commercially profitable products.

  • MARKET INSIGHTS

    • Research current marketplace and competitors
    • Deep dive to identify gaps and market requirements to guide product development
    • Determine the potential demand and usage of your product
    • Aim is to create a product that your customers want and will drive your product roadmap

  • Product strategy

    • Segmentation, positioning and targeting
    • Product pricing strategy
    • Branding and packaging design
    • Product messaging

  • Go-to-market plan

    • Identify existing and potential new customers
    • Community outreach – influencers, partners and customers to create buzz
    • Equip sales team with tools and knowledge to sell effectively
    • Launch plans including events and advertising campaign

  • Feedback post launch

    • Listen to feedback from customers
    • Customer retention plan
    • Identify opportunities for upselling and cross-selling

Let’s get started

 

To find out how we can help take your business forward, get in touch with our friendly and expert marketing team today.

 

Call: 01474 368654

 

Email: info@corneliuscreative.uk

 

Or complete the form below and we’ll be in touch soon.

    Our other services

     

    We are a full service product design and marketing agency; here are some of the other ways we can deliver value to your business:

    Computer Generated Images (CGI)

    Beautiful, photorealistic images and animations of your products.

    Product design

    Develop your next product with us.