Why We Changed Our Company Values

We’ve always believed in the power of innovation, collaboration, and delivering exceptional results for our clients. It’s always been our core reason behind the business that we set up after realising that there were no companies offering an equal mix of product development and design along with marketing and commercial acumen.

As we’ve grown over the past five years, we’ve evolved and adapted to an ever-changing world, it became clear that our core values needed to reflect who we are today, and where we want to go in the future. From our first days starting in a spare bedroom, during the height of the Covid-19 pandemic, we’re now a team of twelve talented professionals across the UK, delivering desirable, functional and well-crafted products for our many varied clients.

2025: a time for change

Our decision to revise and update our values was not made lightly. It was a process that involved thoughtful reflection on what drives us, what we aspire to, and what sets Cornelius Creative apart in the competitive landscape of product design and marketing.

After careful consideration, we are proud to introduce our new company values:

1. Innovation: Pushing Boundaries with Creativity

Innovation has always been at the heart of what we do, but we wanted to ensure that it was more than just a buzzword. We are passionate about exploring new ideas and taking bold steps to solve complex design challenges. Whether it’s crafting cutting-edge product designs or developing groundbreaking marketing strategies, we are committed to always finding fresh, creative solutions. By embracing innovation in every aspect of our business, we can keep delivering value to our clients while staying ahead of the curve in an ever-evolving marketplace.

2. Collaboration: The Power of Working Together

We know that the best outcomes come from collaboration. By working closely with our clients and fostering an environment where ideas are freely exchanged, we can create solutions that are greater than the sum of their parts. Collaboration also means embracing diverse perspectives, whether from our internal team or our clients, which is key to ensuring we deliver the best possible results. We value the collective intelligence that comes from working together, and it’s what makes us stronger as a company.

3. Integrity: Building Trust Through Transparency

As we’ve grown, maintaining integrity has become increasingly important. We believe in being honest, transparent, and accountable in all our interactions. Whether it’s with our clients, our partners, or within our own team, we build trust by being open and straightforward. Our clients’ success is our success, and we’re committed to always being honest about what’s possible, what’s needed, and how we can best achieve our mutual goals. Integrity is the foundation of our long-term relationships, and it’s something we take very seriously.

4. Excellence: Striving for the Highest Standards

Excellence is not just a goal. It’s our standard. From the initial concept to the final delivery, we take immense pride in every aspect of our work. We push ourselves to deliver exceptional quality at every stage of the process, ensuring that every detail meets our high standards. For us, excellence isn’t about perfection, but about consistently exceeding expectations and always striving to improve. We know that our clients deserve nothing less.

“They were able to deliver an outstanding solution to a challenging brief”
Anand G, Hansgrohe

5. Sustainability: Designing for a Better Future

In today’s world, sustainability is more important than ever. As a company, we’re committed to designing products and strategies that are not only effective but responsible. We believe in considering the long-term impact of our work on both people and the planet. By incorporating sustainable practices into our product design and marketing strategies, we aim to create solutions that will stand the test of time, both in terms of quality and their positive impact on the environment and society.

Why This Change of Values Matters

We changed our values because we wanted them to align more closely with who we are as a company and the impact we want to make in the world. These values represent our commitment to being a forward-thinking, ethical, and collaborative company that puts innovation and sustainability at the forefront of everything we do. We believe that by embracing these values, we will not only continue to grow as a business but also help our clients and communities thrive.

These updated values will guide us as we continue to innovate, collaborate, and deliver outstanding results. We’re excited about the future and look forward to sharing this journey with our clients, partners, and team members.