If you're developing a product, you've probably heard the term 'product roadmap' floating around. But what does it mean, and do you need one? What is a product roadmap? Simply put, a product roadmap is a vision of your company's evolving products. It is a strategic document that...
What are consumers looking for when they buy a product? Quality, convenience and cost are three major factors that they consider. Over the past few years, however, another consideration has been added to the list – today’s consumers want to purchase products that are environmentally...
We’re delighted to announce that Cornelius Creative has been recognised as one of the best product design companies in the UK by DesignRush. DesignRush is an extensive online guide dedicated to helping users find the best professional company for their needs. They evaluate thousands of companies...
Every product that launches into the market goes through four stages of the product lifecycle: introduction, growth, maturity and decline. When the product reaches the decline stage, profitability will start to fall until it is no longer commercially viable to continue production, and it will...
Today marks our first year in business! When we incorporated Cornelius Creative in March 2020, we were full of excitement as any new business owners, despite the looming pandemic. Only six days later, the UK went into lockdown and thus started a year like no other....
We’re delighted to announce that we have won a coveted SBS award from former Dragons Den star Theo Paphitis. On 21st February 2021, our Marketing Director Lucy Cornelius tweeted Theo about Cornelius Creative during ‘Small Business Sunday’, known as SBS, and was one of the six...
Today marks the start of a new chapter for Cornelius Creative. We’re excited to announce we are moving to a new office in the village of Fawkham, Kent. As the business has grown over the past year the time has come for a larger office...
Can you believe it’s February? So much has happened this year already; an attempted coup in the US Capitol, a new US president, the Covid vaccine rollout… 2021 has started with a bang and shows no signs of slowing down. If we think back to this...
Taking your design from an idea on paper to a tangible prototype of the product is a vital part of product development. There are many different ways to produce a prototype, but in recent years 3D printing has been widely accepted as the most cost-effective and...
Intellectual Property (IP) protects valuable business assets that are integral to the long-term viability of your company. IP goes far beyond the protection of your ideas and concepts. It can include your corporate identity and the processes and products that make your business unique. If your...