Looking for a market research partner to help you make better business decisions?

Market research empowers brands to make smarter decisions about which products to bring to market, resulting in improved profitability. Gathering valuable understanding about your market and customers gives the assurance needed to forge ahead or make changes to next generation products. The result is a more successful portfolio or products and a more satisfied customer base in increasingly competitive and innovative markets.

A product development company combining industrial design, engineering and marketing.

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Why use
Cornelius Creative?

As product specialists, there’s nothing we enjoy more than delving into new product ideas; how they’re perceived and making recommendations for improvements.

Results focused

Any research needs tangible outcomes to enable a business to make real-world decisions. Each piece of our research concludes with a comprehensive report with recommendations to take your business forward. We’ll work closely with your team to incorporate the feedback into better product designs.

Open minded

We start every research project with an open mind, with no pre-conceived notions on products, brands or market. Present us with your business challenges and we’ll deliver you a data-driven solution.

Bridge the gap

Our team bridge the communication gap between your technical engineers and your customer base. So, not only can we gain valuable market insights, we translate these into clear recommendations for better designs, working closely with your internal teams.

Bespoke research

Although we work to a proven data model, every piece of research we carry out is uniquely designed for each client. We get beneath the skin of your business to fully understand the challenges you’re facing so that we can overcome them.

Our market research strategy.

Our strategic approach to market research aims to equip your business with a successful portfolio of products.
Stage 1

Understanding your business

We’ll start the process by asking questions, lots of questions, about your business and products. We’ll deep dive into the marketplace and competitors to create a full understanding of the current landscape.
  • Research current marketplace and competitors
  • Deep dive to identify gaps and market requirements to guide product development
  • Determine the potential demand and usage of your product
  • Aim is to create a product that your customers want and will drive your product roadmap
Market Research Stage 2 Image
Stage 2

Tactical preparation

We’ll take our learnings and transform them into a research piece to determine the potential demand and usage of your new products. The overall aim is to create an actionable plan to launch desirable products. The research will incorporate some or all of the following:
  • Product design and aesthetics
  • Features and benefits; both essential and nice-to-have
  • Pricing and expectations
  • Branding and packaging
  • Product messaging
Market Research Stage 3 Image
Stage 3

Conducting the research

We typically conduct a combination of quantitative and qualitative research, and depending on the project, we will undertake some or all of the following methods:
  • Surveys or questionnaires, either online or in person
  • Online or in person focus groups
  • In depth one-to-one interviews
  • Observations of customers
Market Research Stage 4 Image
Stage 4

Recommendations

We will interpret the data and collate our findings into a comprehensive, engaging report with clear recommendations to improve your product portfolio.
  • Real customer feedback
  • Clearcut go/no-go answers
  • Identify gaps and opportunities for upselling and cross-selling
  • Manage risks on uncertain product concepts

We’ve been getting creative.

Here are some of our recent market research projects.
Market Research

Bathroom Brands

New product innovation concepts for leading brands.
Barton Marine Skydock Image Barton Marine Skydock Image
Market Research

Barton marine
Skydock

Aqualisa Infinia Digital Shower Aqualisa Infinia Digital Shower
Market Research

Aqualisa Infinia Digital Shower

Dyson DC30 DC34 Image Dyson DC30 DC34 Image

Bathroom Brands

Market Research
New product innovation concepts for leading brands.
Bathroom Brands Image Bathroom Brands Image

Bathroom Brands Image

New product innovation concepts for leading brands.
Barton Marine Skydock image Barton Marine Skydock image

Barton Marine Bullseye

Product Development
Enhancing performance for leisure boat sailors.
Barton Marine Skydock image Barton Marine Skydock image

Barton Marine Bullseye

Enhancing performance for leisure boat sailors.
Aqualisa Infinia Digital Shower Teaser Image Aqualisa Infinia Digital Shower Teaser Image

Aqualisa Infinia

Market Research
Minimal and modular digital showers.
Aqualisa Infinia Image Aqualisa Infinia Image

Aqualisa Infinia

Minimal and modular digital showers.

What our clients say.

  • "They were able to deliver an outstanding solution to a challenging brief"

    "I gave the team at Cornelius Creative a challenging brief, and they were able to deliver an outstanding solution, but more importantly did so a highly professional and efficient manner. I would certainly recommend them for any product design or marketing briefs you have. It was a pleasure working with them."

    Anand G, Hansgrohe
  • "Their interest, passion and care makes them feel part of your team"

    "Simon and the team at Cornelius Creative are fantastic. Their interest, passion and care makes them feel part of your team. They have a wealth of experience which was clear in our project and critical to the successful design. Simon was critical in the brain storming all aspects of design and functionality. Cornelius Creative always make time for you and are extremely approachable and helpful to talk through any aspect of the design. Cornelius Creative have a passion for delivering high quality designs, which is clear in our project. SailAI would highly recommend Cornelius Creative for any creative design projects, and hopefully we will be working together again in the future."

    Ben P, SailAI
  • "I liked their collaborative approach and commitment to getting the project done on time"

    "I worked with Cornelius Creative on a product launch for which they produced CGIs and product renders. It was a smooth process, I liked their collaborative approach and commitment to getting the project done on time and on brief. Very happy with the results and I'll surely work with them again!"

    Ernest O, Furnitubes Ltd
  • “They were able to look at my business as a whole and refresh my brand"

    I approached Cornelius Creative to help with my business branding, which had got a bit stale. They were able to look at my business as a whole and refresh my brand to make it more appealing to my customers. They made huge improvements to my logo and visuals as well as my messaging to make it more appealing. My brand is more recognisable now and I couldn't be happier with the result. I'd definitely work with Cornelius Creative again.
    Robert H, MKBS
  • “What an effortless transaction… Cornelius Creative exceeded all my expectations”

    What an effortless transaction. I had been putting off getting my patent drawing done as thought it was going to be a long and arduous job but Cornelius Creative exceeded all my expectations. A straightforward process, knew exactly what I needed and quick turnaround with less then 48 hours! Communication was 2nd to none.... I will 100% be contacting Cornelius Creative again for future projects. Thank you!
    Charlene D, Untainted
  • “We can’t wait to work with them again!”

    Glowpear has had the pleasure of dealing with Cornelius Creative on design, marketing and strategy. They are highly recommended, with the drive to succeed at a high level, amazing results, and a personal touch when dealing with us. We can't wait to work with them again!
    Simon L, Glowpear
  • “They exceeded all expectations. Their creativity and attention to detail is second to none”

    Cornelius Creative made a great impression from the onset. They were tasked to design a concept which was very different from the status quo and they exceeded all expectations. Their creativity and attention to detail is second to none.
    Steve C, Uthos

    Who we've
    worked with

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    Got a project in mind?
    Tell us about it.

    Let’s get to work.

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    Cornelius Creative

    The Black Barn
    Gay Dawn Farm
    Valley Road
    Fawkham
    Kent
    DA3 8LY

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