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How to showcase a product before launch

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Marketplaces are typically flooded with products from your competitors.

Consumers today are bombarded with marketing messages from every angle, so it’s never been more important to stand out from the crowd and make sure your product’s value benefits are seen and understood as much as possible.

But, if your product is still in production, how do you whet the appetite of potential customers, and get those all-important pre-sales locked in?

Well, the good news is, you have many options for promoting your product so let’s dive into some here:

Product prototypes

As a product-based business, building prototypes will add to your resource of marketing tools. You can use prototypes for photography, websites, social channels, brochures (digital and paper), direct mail, and even for presenting to investors, if needed.

If you have a physical location, such as a shop, putting a prototype on display for customers to feel and test will help to encourage sales. Something to note, however, if the prototype has flaws or isn’t 100% perfect it could negatively affect the perception of your brand and products.

There are different types of prototypes that can be produced, such as fully functioning or purely visual, and our team of prototyping specialists can help you determine what type of prototype your business needs.

Computer Generated Images

Using computer generated images before your product is created is an excellent way for customers to visualise it before photos are available.

CGI of pendant lights

Computer generated images can be used on digital channels such as websites, social media, PDFs and e-brochures really effectively. But CGI can also be used on traditional marketing channels such as direct mail, leaflets and paper brochures.

What’s more, CGI can be animated into videos to add another dimension to your presell campaign. When customers see a product animated and being used it instils more confidence to buy; it’s why video is such a powerful tool.

Use all available channels for promotion

Whether you’re able to photograph/video a prototype, or use CGI, you should use all available channels to push the promotion. This includes your social channels and email database to alert customers and subscribers about upcoming launches and pre-sales. The traditional channels, such as direct mail and brochures, still have their place for many businesses, so you may want to explore those too, along with launch events, trade shows and exhibitions.

If you’re interested in exploring CGI or prototyping for your business, get in touch and we’ll set up a call.

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