How to showcase a product before launch

Cornelius Creative is a product design and marketing consultancy based in Kent, in the south east of the UK.

We help create and market products, bringing them to life, while growing brand awareness and revenue. The company was founded by industrial designer and marketer Simon Cornelius, who has over 15 years’ experience working for brands such as Dyson, Renishaw and Aqualisa.
  • Blog
  • CGI
  • How to showcase a product before launch

Marketplaces are typically flooded with products from your competitors.

Consumers today are bombarded with marketing messages from every angle, so it’s never been more important to stand out from the crowd and make sure your product’s value benefits are seen and understood as much as possible.

But, if your product is still in production, how do you whet the appetite of potential customers, and get those all-important pre-sales locked in?

Well, the good news is, you have many options for promoting your product so let’s dive into some here:

Product prototypes

As a product-based business, building prototypes will add to your resource of marketing tools. You can use prototypes for photography, websites, social channels, brochures (digital and paper), direct mail, and even for presenting to investors, if needed.

If you have a physical location, such as a shop, putting a prototype on display for customers to feel and test will help to encourage sales. Something to note, however, if the prototype has flaws or isn’t 100% perfect it could negatively affect the perception of your brand and products.

There are different types of prototypes that can be produced, such as fully functioning or purely visual, and our team of prototyping specialists can help you determine what type of prototype your business needs.

Computer Generated Images

Using computer generated images before your product is created is an excellent way for customers to visualise it before photos are available.

CGI of pendant lights

Computer generated images can be used on digital channels such as websites, social media, PDFs and e-brochures really effectively. But CGI can also be used on traditional marketing channels such as direct mail, leaflets and paper brochures.

What’s more, CGI can be animated into videos to add another dimension to your presell campaign. When customers see a product animated and being used it instils more confidence to buy; it’s why video is such a powerful tool.

Use all available channels for promotion

Whether you’re able to photograph/video a prototype, or use CGI, you should use all available channels to push the promotion. This includes your social channels and email database to alert customers and subscribers about upcoming launches and pre-sales. The traditional channels, such as direct mail and brochures, still have their place for many businesses, so you may want to explore those too, along with launch events, trade shows and exhibitions.

If you’re interested in exploring CGI or prototyping for your business, get in touch and we’ll set up a call.

Hungry for more?

Sign up to our newsletter to get weekly updates on the trends, case studies and news.

Recent Posts

  • How to showcase a product before launch

    Marketplaces are typically flooded with products from your competitors. Consumers today are b…
  • Five essential marketing trends you need to consider in a post-COVID world

    As the world starts to emerge from the Covid-19 lockdown, businesses will need to adapt to t…
  • Guide to using CGI for Ecommerce websites

    Discover our best-practice advice when it comes to selecting images for an ecommerce website from…
  • Key takeaways from CES 2022

    The annual Consumer Electronics Show (CES) is one of the most influential consumer products shows…
  • What is a product roadmap (and do you need one)?

    If you’re developing a product, you’ve probably heard the term ‘product roadmap’ floating around….
  • Why Is Sustainability Influencing Modern Product Design?

    What are consumers looking for when they buy a product? Quality, convenience and cost are three m…
  • Cornelius Creative recognised as top product design agency

    We’re delighted to announce that Cornelius Creative has been recognised as one of the best produc…
  • 8 signs your product is dying (and what to do about it)

    Every product that launches into the market goes through four stages of the product lifecycle: i…
  • Celebrating one year in business

    Today marks our first year in business! When we incorporated Cornelius Creative i…
  • We’ve won Theo Paphitis’ SBS award!

    We’re delighted to announce that we have won a coveted SBS award from former Dragons Den star Th…

Got a project in mind?
Tell us about it.

Let’s get to work.

Cornelius Creative

The Black Barn
Gay Dawn Farm
Valley Road
Fawkham
Kent
DA3 8LY

Sign up to our newsletter
and never miss a thing.


© Cornelius Creative. All rights reserved. Designed by Sonic Web.