Key reasons why you should protect your intellectual property

Cornelius Creative is a product design and marketing consultancy based in Kent, in the south east of the UK.

We help create and market products, bringing them to life, while growing brand awareness and revenue. The company was founded by industrial designer and marketer Simon Cornelius, who has over 15 years’ experience working for brands such as Dyson, Renishaw and Aqualisa.

Intellectual Property (IP) protects valuable business assets that are integral to the long-term viability of your company.  IP goes far beyond the protection of your ideas and concepts. It can include your corporate identity and the processes and products that make your business unique.

If your assets are used without permission it can cause your business to suffer—the internet has increased the odds of theft of IP—so it’s crucial to protect your trade secrets before they are compromised or infringed upon.

Safeguard your product concepts

Any successful business knows that there is always someone looking to replicate their success and copy their ideas. Prevent your competitors from duplicating your hard work without your consent by exploring the use of trademarks, copyrights, design rights, and patents to guard your concepts or design.

Intellectual Property protection can be applied to businesses of all sizes, so don’t think that it’s only something that only larger companies can take advantage of. Explore the different IP protections available and apply them to your invention or ideas to stop them from being exploited further down the line.

Defend your business as it evolves

If you don’t protect your IP, you run the risk of others taking your research, ideas, and product development success and using them as their own.  The result can lead to a reduction in market share or loss of revenue which can be devastating for a small or new organisations’ growth and development.

Without legal IP protection, it can be time-consuming and costly to resolve IP infringements. Safeguarding your IP from the start will give you the peace of mind that your business ideas are defended from unscrupulous competitors.

Need assistance to protect your trade secrets?

If you want to protect your IP, but feel daunted by the prospect, we can support you every step of the way. We have relationships with patent attorneys who can assist you and your business. And if your product or idea is not yet protected, always make sure that anyone you work with signs a Non Disclosure Agreement to keep all of your assets safe.

If you need more advice on developing your Intellectual Property into an idea, contact us today. We can advise on all aspects of product design, marketing, and IP protection.

Photo credit: Pixabay

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