Aqualisa was struggling to crack the housebuilder market so we were tasked with creating a new electric shower that was innovative and premium enough to outclass competitor products. The aim was to secure new contracts with house developers.
During the research stage we discovered there was a lack of premium electric showers in the marketplace. Those that were available were typically only available in the standard colours of white, black or chrome/silver. We wanted to inject some colour into the electric shower market.
Aqualisa Sassi features patented changeable tile inlays (painted glass mosaic tiles) and stainless steel touch points; a first for an electric shower. Demand for product customisation had grown over recent years, spurred on from the iPhone 5c which was launched in 2013, so we introduced the option of personalisation. Five colours of mosaic tiles were available, which could be switched by the user should they wish to change their bathroom’s colour scheme.
Services Provided
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Concept Generation
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Industrial Design
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Marketing
Project Details
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Aqualisa
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www.aqualisa.co.uk
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Westerham, UK
Within the modern home and bathroom you will find an exciting blend of luxurious materials and adventurous colour palettes. With Sassi Electric, I used glass, mosaic and stainless steel, and teamed them with a selection of fashionable colours, to create a unique shower that will appeal to style-conscious homeowners. ”
