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Branding and packaging design.

PUR-E-TEA.

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  • PUR-E-TEA Branding and packaging design

PUR-E-TEA is an eco-friendly tea with a focus on wellbeing.

The tea is designed to be enjoyed alongside exercise for a healthy lifestyle, with slimline packaging that can fit through a letterbox. We were approached by PUR-E-TEA to create a brand palette and packaging for this exciting new tea brand.
The client’s brief made it clear that the packaging was to be eco-friendly, using biodegradable materials or possibly the reuse of ocean plastics. The client wanted a natural palette but for us to use our creativity to design a concept that would capture attention.

Services Provided

  • Concept Generation
  • Sketching
  • CGI
  • Marketing

Project Details

  • PUR-E-TEA
  • Bristol, UK
Get in touch

Services Prodived

  • Concept Generation
  • Sketching
  • CGI
  • Marketing

Project Details

  • PUR-E-TEA
  • Bristol, UK
Get in touch

Dash of colour

After a discovery call to understand the brand we created a mood board of inspirational colours and concepts. We shortlisted five colour palettes that matched the sustainability messaging and natural wellbeing benefits of the tea. We presented these using hand drawn sketches and once the final concept had been chosen we set to work creating 3D models of the packaging in CAD. The design chosen by the client can be used in different configurations to showcase the varieties of tea.
PUR-E-TEA is based around purity and cleanliness. The use of the halo and natural tea leaves in the logo reinforces the message that PUR-E-TEA is cleansing for the body.

Packaging Design – our cup of tea

PUR-E-TEA’s brand values are aligned with the environment and wellbeing so the packaging materials needed to be sourced sustainably. The plastics are 100% biodegradable and all ink is free of chemicals. The slimline box design reduced the amount of packaging and also made it more cost-effective to produce.
We wanted the arrival of PUR-E-TEA to be an experience. A menu is presented when the box is opened, displayed on an insert layer, which when opened reveals the tea underneath. The branding is consistent throughout.
Subscription services are growing in popularity, fuelled by the Coronavirus pandemic and national lockdown when it was safer and more convenient to have products delivered to the door. Brits now spend an average of £46 per month on subscriptions, and food/meals are the second most popular type of subscription, after entertainment.
PUR-E-TEA went on sale in 2021.

Packaging Design – our cup of tea

PUR-E-TEA’s brand values are aligned with the environment and wellbeing so the packaging materials needed to be sourced sustainably. The plastics are 100% biodegradable and all ink is free of chemicals. The slimline box design reduced the amount of packaging and also made it more cost-effective to produce.
We wanted the arrival of PUR-E-TEA to be an experience. A menu is presented when the box is opened, displayed on an insert layer, which when opened reveals the tea underneath. The branding is consistent throughout.
Subscription services are growing in popularity, fuelled by the Coronavirus pandemic and national lockdown when it was safer and more convenient to have products delivered to the door. Brits now spend an average of £46 per month on subscriptions, and food/meals are the second most popular type of subscription, after entertainment.
PUR-E-TEA went on sale in 2021.

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"I gave the team at Cornelius Creative a challenging brief, and they were able to deliver an outstanding solution, but more importantly did so a highly professional and efficient manner. I would certainly recommend them for any product design or marketing briefs you have. It was a pleasure working with them."

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"Simon and the team at Cornelius Creative are fantastic. Their interest, passion and care makes them feel part of your team. They have a wealth of experience which was clear in our project and critical to the successful design. Simon was critical in the brain storming all aspects of design and functionality. Cornelius Creative always make time for you and are extremely approachable and helpful to talk through any aspect of the design. Cornelius Creative have a passion for delivering high quality designs, which is clear in our project. SailAI would highly recommend Cornelius Creative for any creative design projects, and hopefully we will be working together again in the future."

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