Branding and packaging design.

PUR-E-TEA.

  • Portfolio
  • PUR-E-TEA Branding and packaging design

PUR-E-TEA is an eco-friendly tea with a focus on wellbeing.

The tea is designed to be enjoyed alongside exercise for a healthy lifestyle, with slimline packaging that can fit through a letterbox. We were approached by PUR-E-TEA to create a brand palette and packaging for this exciting new tea brand.
The client’s brief made it clear that the packaging was to be eco-friendly, using biodegradable materials or possibly the reuse of ocean plastics. The client wanted a natural palette but for us to use our creativity to design a concept that would capture attention.

Services Provided

  • Concept Generation
  • Sketching
  • CGI
  • Marketing

Project Details

  • PUR-E-TEA
  • Bristol, UK

Services Prodived

  • Concept Generation
  • Sketching
  • CGI
  • Marketing

Project Details

  • PUR-E-TEA
  • Bristol, UK

Dash of colour

After a discovery call to understand the brand we created a mood board of inspirational colours and concepts. We shortlisted five colour palettes that matched the sustainability messaging and natural wellbeing benefits of the tea. We presented these using hand drawn sketches and once the final concept had been chosen we set to work creating 3D models of the packaging in CAD. The design chosen by the client can be used in different configurations to showcase the varieties of tea.
PUR-E-TEA is based around purity and cleanliness. The use of the halo and natural tea leaves in the logo reinforces the message that PUR-E-TEA is cleansing for the body.

Packaging Design – our cup of tea

PUR-E-TEA’s brand values are aligned with the environment and wellbeing so the packaging materials needed to be sourced sustainably. The plastics are 100% biodegradable and all ink is free of chemicals. The slimline box design reduced the amount of packaging and also made it more cost-effective to produce.
We wanted the arrival of PUR-E-TEA to be an experience. A menu is presented when the box is opened, displayed on an insert layer, which when opened reveals the tea underneath. The branding is consistent throughout.
Subscription services are growing in popularity, fuelled by the Coronavirus pandemic and national lockdown when it was safer and more convenient to have products delivered to the door. Brits now spend an average of £46 per month on subscriptions, and food/meals are the second most popular type of subscription, after entertainment.
PUR-E-TEA went on sale in 2021.

Packaging Design – our cup of tea

PUR-E-TEA’s brand values are aligned with the environment and wellbeing so the packaging materials needed to be sourced sustainably. The plastics are 100% biodegradable and all ink is free of chemicals. The slimline box design reduced the amount of packaging and also made it more cost-effective to produce.
We wanted the arrival of PUR-E-TEA to be an experience. A menu is presented when the box is opened, displayed on an insert layer, which when opened reveals the tea underneath. The branding is consistent throughout.
Subscription services are growing in popularity, fuelled by the Coronavirus pandemic and national lockdown when it was safer and more convenient to have products delivered to the door. Brits now spend an average of £46 per month on subscriptions, and food/meals are the second most popular type of subscription, after entertainment.
PUR-E-TEA went on sale in 2021.

We’ve been getting creative.

Here are some of our recent product development projects.
Cornelius Creative Portfolio Dyson Vacuum Cornelius Creative Portfolio Dyson Vacuum
Product Development

Dyson DC38
Ball Cylinder Vacuum

Cornelius Creative portfolio Masceni Alloy Cornelius Creative portfolio Masceni Alloy
Visualisation (CGI)

Masceni Alloy
Wheel

Cornelius Creative-Portfolio Aqualisa Digital Shower Cornelius Creative-Portfolio Aqualisa Digital Shower
Product Development

Aqualisa Infinia Digital Shower

Cornelius Creative Portfolio Dyson Vacuum Cornelius Creative Portfolio Dyson Vacuum

Dyson Vacuum

Industrial Design
Industrial design and development of Dyson
vacuums.
Cornelius Creative Portfolio Dyson Vacuum Cornelius Creative Portfolio Dyson Vacuum

Dyson Vacuum

Dyson DC38 ball cylinder vacuum.
Masceni Alloy Wheel Image Masceni Alloy Wheel Image

Masceni Alloy Wheel

Visualisation (CGI)
Premium supercar wheel that suited modern-day Porsches.
Masceni Alloy Wheel Image Masceni Alloy Wheel Image

Masceni Alloy Wheel

Premium supercar wheel.
Aqualisa Infinia Digital Shower Teaser Image Aqualisa Infinia Digital Shower Teaser Image

Aqualisa Infinia

Product Development
Minimal and modular digital showers.
Aqualisa Infinia Image Aqualisa Infinia Image

Aqualisa Infinia

Minimal and modular digital showers.

What our clients say.

  • "They were able to deliver an outstanding solution to a challenging brief"

    "I gave the team at Cornelius Creative a challenging brief, and they were able to deliver an outstanding solution, but more importantly did so a highly professional and efficient manner. I would certainly recommend them for any product design or marketing briefs you have. It was a pleasure working with them."

    Anand G, Hansgrohe
  • "Their interest, passion and care makes them feel part of your team"

    "Simon and the team at Cornelius Creative are fantastic. Their interest, passion and care makes them feel part of your team. They have a wealth of experience which was clear in our project and critical to the successful design. Simon was critical in the brain storming all aspects of design and functionality. Cornelius Creative always make time for you and are extremely approachable and helpful to talk through any aspect of the design. Cornelius Creative have a passion for delivering high quality designs, which is clear in our project. SailAI would highly recommend Cornelius Creative for any creative design projects, and hopefully we will be working together again in the future."

    Ben P, SailAI
  • "I liked their collaborative approach and commitment to getting the project done on time"

    "I worked with Cornelius Creative on a product launch for which they produced CGIs and product renders. It was a smooth process, I liked their collaborative approach and commitment to getting the project done on time and on brief. Very happy with the results and I'll surely work with them again!"

    Ernest O, Furnitubes Ltd
  • “Great to work with, professional, prompt to respond"

    My first experience of working on such as tightly scheduled product development project. Simon and his team were great to work with, professional, prompt to respond and onside all the way to a great new product, accompanies with good looking marketing material, all ready to go.

    Nigel B, Waterblade
  • “What an effortless transaction… Cornelius Creative exceeded all my expectations”

    What an effortless transaction. I had been putting off getting my patent drawing done as thought it was going to be a long and arduous job but Cornelius Creative exceeded all my expectations. A straightforward process, knew exactly what I needed and quick turnaround with less then 48 hours! Communication was 2nd to none.... I will 100% be contacting Cornelius Creative again for future projects. Thank you!
    Charlene D, Untainted
  • “We can’t wait to work with them again!”

    Glowpear has had the pleasure of dealing with Cornelius Creative on design, marketing and strategy. They are highly recommended, with the drive to succeed at a high level, amazing results, and a personal touch when dealing with us. We can't wait to work with them again!
    Simon L, Glowpear

    Trusted by

    shark-ninja-logo-60px
    Contact Form

    Got a project in mind?
    Tell us about it.

    Let’s get to work.

    Email Us

    Call Us

    Cornelius Creative

    45 Manor Forstal
    New Ash Green
    Longfield
    Kent
    DA3 8JG

    Sign up to our newsletter
    and never miss a thing.

    Subscription Form

    © Cornelius Creative. All rights reserved. Designed by Sonic Web.