Tag: consultancy

Thinking about hiring an agency? 8 reasons why you should

Whether you’re a small business owner, product inventor or maybe even an R&D or marketing manager within a larger organisation, at some point you’ll probably be faced with the need to hire an external agency or consultant to assist with a project.

You may be reluctant to hire a consultancy. There may be some thoughts going through your mind:

  • Agencies are expensive
  • The consultant will take over the project and change its direction
  • I had a bad experience with ‘ABC agency’ and it’s put me off using anyone else

Let’s face it, a lot of us have had experiences in the past with the ‘wrong’ agency.

But the truth is, when you find the RIGHT agency; they naturally become an extension of your organisation. They increase your workforce, skills and experience, and can even reduce the cost of your project.

So, if you’re asking yourself: do I really need to hire external resource? Take a look at some of the benefits of using the right agency:

1.) EXTRA RESOURCE WHEN YOUR INTERNAL TEAM IS STRETCHED

This is perhaps the most obvious benefit to hiring an outside agency. Quite often, R&D and marketing teams are stretched working on current projects. Add in internal meetings, calls, emails, other office distractions (including colleagues!) and it’s no surprise that a lot of teams are often at breaking point. When you have an important project, a new product development or an important product marketing launch, hiring an outside agency with the capacity to focus on the job in hand without distraction can release the pressure on your internal team. The outcome is a speedier project with better results.

2.) NOT LIMITED BY COMPANY CULTURE OR PAST PROJECTS

Innovation is limited by our past experiences. Your internal team is highly skilled but they may be influenced by previous projects, or they may be reluctant to push boundaries in fear of disturbing the status quo. An outside consultant can expand horizons; they aren’t bound by your company culture. This may mean some of their ideas are a bit “out there” but it’s good to break the rules sometimes.

3.) THEY CAN BRING FRESH IDEAS TO THE TABLE

Building on from the previous point, a good consultancy will bring new ideas to your company, after all, what are you paying them for? They may improve the design of the product or marketing campaign by suggesting ideas otherwise not thought of by your internal team. They’ll have had different experiences to your team, perhaps in different industries, which will bring new ways of thinking to the project.

4.) THEY WORK TO A DEFINED PROCESS

A good product design or marketing consultant will have an efficient working process with specific stages (take a look at our design and marketing processes). This will help to keep the project running to date, and may even help to reduce overall timescales.

5.) THEY HAVE ACCESS TO TOOLS AND EQUIPMENT

Depending on the project, you may want the agency staff to use your equipment and software, but a decent agency will have their own professional equipment setup. This means that they can work either remotely or in your office, depending on your needs. A good consultancy will have a full suite of professional equipment that you may not have, such as 3D printers, enabling you to have prototypes made quickly for a reduced cost.

6.) THEY HAVE VALUABLE CONNECTIONS

Agencies work on lots of different projects and in doing so build a wide network of contacts. Their connections can be valuable to your project; they may help to reduce costs of materials, tooling, or perhaps advertising costs. They may have contacts at various publications to help with PR. As well saving money, these connections may also help to increase the scope on product designs.

7.) SUPPORT SERVICES ALL UNDER ONE ROOF

A holistic agency (like us!) will look at your whole product portfolio, design and marketing needs. They can support you along the whole product lifecycle – from concept to market launch and beyond – so that everything you need is all under one roof from one agency. This can be more effective (and cheaper!) than using multiple agencies for different areas of support.

8.) THEY CAN ACTUALLY REDUCE PROJECT COSTS

Hiring an agency can reduce timescales, open up connections to a wider network of suppliers and increase scope of design. All of this can actually help to reduce overall costs – result!

We’d love to hear your experiences of hiring agencies – do you have mostly positive or negative experiences?

What our clients say.

  • "They were able to deliver an outstanding solution to a challenging brief"

    "I gave the team at Cornelius Creative a challenging brief, and they were able to deliver an outstanding solution, but more importantly did so a highly professional and efficient manner. I would certainly recommend them for any product design or marketing briefs you have. It was a pleasure working with them."

    Anand G, Hansgrohe
  • "Their interest, passion and care makes them feel part of your team"

    "Simon and the team at Cornelius Creative are fantastic. Their interest, passion and care makes them feel part of your team. They have a wealth of experience which was clear in our project and critical to the successful design. Simon was critical in the brain storming all aspects of design and functionality. Cornelius Creative always make time for you and are extremely approachable and helpful to talk through any aspect of the design. Cornelius Creative have a passion for delivering high quality designs, which is clear in our project. SailAI would highly recommend Cornelius Creative for any creative design projects, and hopefully we will be working together again in the future."

    Ben P, SailAI
  • "I liked their collaborative approach and commitment to getting the project done on time"

    "I worked with Cornelius Creative on a product launch for which they produced CGIs and product renders. It was a smooth process, I liked their collaborative approach and commitment to getting the project done on time and on brief. Very happy with the results and I'll surely work with them again!"

    Ernest O, Furnitubes Ltd
  • “They were able to look at my business as a whole and refresh my brand"

    I approached Cornelius Creative to help with my business branding, which had got a bit stale. They were able to look at my business as a whole and refresh my brand to make it more appealing to my customers. They made huge improvements to my logo and visuals as well as my messaging to make it more appealing. My brand is more recognisable now and I couldn't be happier with the result. I'd definitely work with Cornelius Creative again.
    Robert H, MKBS
  • “What an effortless transaction… Cornelius Creative exceeded all my expectations”

    What an effortless transaction. I had been putting off getting my patent drawing done as thought it was going to be a long and arduous job but Cornelius Creative exceeded all my expectations. A straightforward process, knew exactly what I needed and quick turnaround with less then 48 hours! Communication was 2nd to none.... I will 100% be contacting Cornelius Creative again for future projects. Thank you!
    Charlene D, Untainted
  • “We can’t wait to work with them again!”

    Glowpear has had the pleasure of dealing with Cornelius Creative on design, marketing and strategy. They are highly recommended, with the drive to succeed at a high level, amazing results, and a personal touch when dealing with us. We can't wait to work with them again!
    Simon L, Glowpear
  • “They exceeded all expectations. Their creativity and attention to detail is second to none”

    Cornelius Creative made a great impression from the onset. They were tasked to design a concept which was very different from the status quo and they exceeded all expectations. Their creativity and attention to detail is second to none.
    Steve C, Uthos

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    Cornelius Creative

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