Design. Develop. Market.

Visiting SBS Event 2022 and meeting Theo Paphitis

  • Blog
  • Business
  • Visiting SBS Event 2022 and meeting Theo Paphitis

After winning a coveted SBS award in February 2021, we were invited to attend this year’s SBS event which took place on 25th February.

Winning SBS

For anyone unaware of what SBS is, it stands for Small Business Sunday and is an initiative set up by former Dragon’s Den star and businessman Theo Paphitis, in 2010. He wanted to give something back to small business owners and decided to choose six small businesses each week to showcase on his platform. In addition, winners get exclusive access to the SBS community which is full of advice about how to succeed in business.

Each year, Theo puts on an event to which all winners, past and present are welcome.

On Friday 25th February, the 2022 SBS Event was held at the ICC Birmingham.

It was our first event, but the fantastic thing is that once you’re in the SBS community, you’re welcome to attend every year. We travelled up from Kent by car first thing on Friday and made it in time to catch Theo’s welcome speech. In front of us were hundreds of other SBS winners and you could feel the buzz of excitement in the room. The atmosphere was incredible, everyone was full of motivation.

Attending SBS 2022

The agenda for the day was packed full of inspirational speakers; we got to hear from Rachel Watkyn, MD of The Tiny Box Company, who was one of Theo’s first investments on Dragons Den and is now turning over £10million a year. We also heard from Debbie Lewis who works Natwest Business Bank and gave some great advice about harnessing a ‘growth mindset’ to help us achieve more in business. Finally, we got to see Theo back in action in a fireplace chat with fellow ‘dragon’ Touker Suleyman, who spoke about his experience in business and offered some fantastic insights.

During breaks we were able to go and chat with other SBS winners as well as speak to some of the businesses on stands. There were different coloured balloons laid around the venue, each representing a different industry to help signpost you to speak to similar businesses. We’re a mix of creative as well as business services, so we were able to speak to plenty of business owners and made some great contacts.

One thing we love is that Theo ensures is that SBS remains a free resource for small business owners. So, on the day, everything was free of charge. We were able to get new professional headshots taken, and a vast buffet lunch was laid on – there was plenty of food for sure.

The final part of the day was the highlight, for us first timers, as we were able to meet Theo and receive our certificate and get a photo with him. There was quite a long queue but it was almost like being in a theme park ride queue – everyone was really excited. Considering he had around 350 business owners to meet, the fact that he was still standing at the end deserves some recognition!

We were so proud and honoured to share a platform with him, however briefly. A man who selflessly devotes so much of his time to help small business owners when he doesn’t have to.

Meeting Theo Paphitis

As we left the venue we were given a canvas goodie bag stuffed with fab products from some of the sponsors, a bit tired after such a long (but fantastic) day, but filled with a renewed optimism to continue building our business.

Hungry for more?

Sign up to our newsletter to get weekly updates on the trends, case studies and news.

Recent Posts

  • #CES2024 – Products for a Better World?

    The Consumer Electronics Show took place this week in Las Vegas, and one of the main talking poi…
  • Crosswater LIMIT range wins “Best Modern Bathroom” at Ideal Home Bathroom Awards

    The bathroom is often the most overlooked and smallest room in the house. When it comes to home …
  • Future Trends: Explore the Exciting Innovations of 3D Printing Technology

    Additive manufacturing, known more commonly as 3D printing, has been in existence since the 1980…
  • How is AI changing the product design industry?

    Bill Gates has called it “the most important technological advance in decades” but how is Artifi…
  • Celebrating three years in business

    By Simon CorneliusThree years ago, I incorporated my business Cornelius Creative Ltd o…
  • Is market research necessary for product development?

    At the beginning of any new product development project we always conduct market research, and s…
  • How to showcase a product before launch

    Marketplaces are typically flooded with products from your competitors. Consumers today are b…
  • Visiting SBS Event 2022 and meeting Theo Paphitis

    After winning a coveted SBS award in February 2021, we were invited to attend this year’s SBS eve…
  • Five essential marketing trends you need to consider in a post-COVID world

    As the world starts to emerge from the Covid-19 lockdown, businesses will need to adapt to t…
  • Guide to using CGI for Ecommerce websites

    Discover our best-practice advice when it comes to selecting images for an ecommerce website from…

Got a project in mind?
Tell us about it.

Let’s get to work.

Cornelius Creative

45 Manor Forstal
New Ash Green

Sign up to our newsletter
and never miss a thing.

Subscription Form

© Cornelius Creative. All rights reserved. Designed by Sonic Web.